W. David Bradford, PhD has joined Bates White’s growing Healthcare Practice as an Academic Affiliate. Dr. Bradford is the Busbee Chair in Public Policy in the Department of Public Administration and Policy at the University of Georgia. He specializes in health economic policy, the impact of advertising and other informational sources on pharmaceutical markets, econometric methodology, and behavioral and neural economics.
Dr. Bradford serves as a consultant to health insurance companies and medical care centers and has testified in several healthcare industry lawsuits. He has significant experience with funded research and has led nearly 20 funded research projects. Much of his research involves evaluating the impact of direct-to-consumer advertising for prescription pharmaceuticals. He has also authored more than 40 peer-reviewed journal articles and book chapters, and he is the coeditor of the journal Health Economics Letters. His other publishing contributions include positions on the editorial boards of the journal Health Economics and the newsletter of the American Society of Health Economists.
“We’re glad to have David on board. He has deep expertise in a range of specialties related to the healthcare industry,” said Chris Stomberg, Partner at Bates White. “His testifying experience and long history of academic research on healthcare issues will notably enhance our practice and expand the capabilities we can offer clients.”
Prior to joining the University of Georgia, Dr. Bradford was Professor of Health Administration and Policy at the Medical University of South Carolina (MUSC). While at MUSC, he founded and directed the Center for Health Economic Policy Studies. Dr. Bradford has also been a visiting faculty member at Yale Medical School and a tenured faculty member in the Department of Economics at the University of New Hampshire.